“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Inbound Marketing and Outbound Marketing. Most people don’t know the difference between them and that they yield wildly different results. Outbound marketing has certainly been
Customer Experience is used so often in the modern business/tech world that it is easy to think it’s just a new buzzword. This couldn’t be
In the year 2020, it is undeniable that Account-Based Marketing Trends is the strategy at the top of every marketer’s mind. Its popularity has been
What is ABM & Why Does It Matter? Account-Based Marketing is simply a strategy that allows marketers to direct their marketing resources toward a specific
Marketing automation reduces the number of repetitive tasks that a marketer must carry out on the daily. Some of these tasks include submitting social media
There is nothing more satisfying to a marketer than putting out a post and watching it soar; fantastic engagement, countless likes, and hitting the social
Email marketing is one of the cornerstones of every marketing plan. It is one of the most popular ways businesses use to reach out to
Email Marketing trends will never die. It has been declared dead several times in the past even with Facebook’s Sheryl Sandberg famously predicting its end
Oftentimes people are confused about what sales and marketing do and how their roles differ from each other in an organization. Separately both marketing and
The integration of your marketing automation platform with your CRM is essential to the alignment of your sales and marketing teams. However, automatically syncing data
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