“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Customer experience is one of the most impactful competitive advantages you can have and it’s a great way to stand out in your industry. Unfortunately,
When it comes to tracking the effectiveness of your marketing activity, nothing gives you more info than a well thought out lead scoring process. Lead
This video covers various content marketing quick tips. It shares how to create content your audience will care about and what you need to
This webinar recording covers some of the email marketing trends that will be most popular in 2021. Key points: By allowing your end-users to create
Karpel Solutions is a business and government solutions provider. They help clients achieve strategic goals by providing IT services and support, custom software development, and criminal case management software.
ATCOM Business Technology Solutions manages your IT functions so that you don’t have to.
It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing
Marketing has the power to revolutionize companies everywhere and has become an essential part of the modern-day business. But it has changed the way we
Do you feel like you’ve done everything right but you still aren’t getting the marketing results you were hoping for? Are you finding it difficult
The landscape of marketing is changing. It’s becoming more essential and customer-centred as marketers increasingly turn to Inbound Marketing. It is cheaper than most traditional
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