“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
With the business landscape ever-evolving and the price of customer acquisition constantly on the rise, we have now entered an era where sales and marketing
Customer Experience is used so often in the modern business/tech world that it is easy to think it’s just a new buzzword. This couldn’t be
Last summer SugarCRM rolled out their 3 pillars. These were to be the core tenets upon which they would build their value proposition and differentiation.
User-adoption is the most vital piece in any new software deployment. Whether it has been a few days, a few weeks, a few months or,
In the year 2020, it is undeniable that Account-Based Marketing Trends is the strategy at the top of every marketer’s mind. Its popularity has been
What is Customer Relationship Management (CRM)? It is simply a piece of software used for managing all of your company’s relationships and interactions with customers
In this article, we will discuss warning signs that your company needs a CRM. We get stuck our ways thinking things are fine the way
It’s Valentine’s Day and love is in the air. It’s the perfect time to make a love connection of your own; between your sales team
In recent years, CRM pipelines have come front and center becoming essential tools in the sales process and in many cases serving as the foundation
Technology trends come and go but CRM is standing the test of time. CRM or customer relationship management is a powerful tool that has become
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