Customer Success Story
Elliott Matsuura
Elliott Matsuura Canada Inc. is a value-added supplier of quality machine tools for metal cutting and fabrication.
MasterSolve
January 5, 2021
Turn the Light On Blog
“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Customer Success Story
ATCOM Business Technology
ATCOM Business Technology Solutions manages your IT functions so that you don’t have to.
MasterSolve
January 5, 2021
Blog
Should Chatbots Be a Part of Your Brand Strategy?
It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing
Stephen Lavoie
December 10, 2020
Blog
6 Customer Success Metrics to Focus on in 2021
As face-to-face customer interactions become increasingly rare, it’s important to stay connected with your customers and put all the right tools and processes in place
Jenny Jones
November 23, 2020
Blog
Customer Relationship Management (CRM) and CX: What’s the difference?
A 2018 study by PwC reveals that customers are willing to pay up to 16% more for a product or service in exchange for a
Jenny Jones
November 12, 2020
Blog
Tips for Building a Great Customer Success Team
There is a trend of buyers seeking out more customer-centric companies to buy from. Consumers want vendors that, hold values similar to their own and proactively solve their problems.
Dallin Verdonk
June 22, 2020
Blog
Renewing With Your CRM Vendor
Drop Us A Line. Is your Customer Relationship Management Strategy as effective as it could be? First Name required Last Name required
Stephen Lavoie
June 18, 2020
Blog
The Formula For Customer Success
Companies are changing the way they think about their customers. Now, instead of focusing just on customer support, they are looking toward customer success. Instead
DAndre Davis-Taylor
May 24, 2020
Blog
Here Are 5 Reasons To Consider A CRM
The customer is your world. A good company cares about its customers and strives to not only keep them happy, but satisfied. But
Stephen Lavoie
May 21, 2020
Blog
Customer Success Metrics That Actually Matter
There is a school of thought surrounding customers and what they want from a company. It’s called Customer Success. Rather than focusing on metrics like
Dallin Verdonk
May 18, 2020
BY ROLE
A/B testing
Account-Based Marketing
AI
Artificial Intelligence
Best Practices
Chatbots
Content Marketing
content strategy
CRM
CRM adoption
CRM failure
CRM integration
CRM user-adoption
Customer churn rate
customer data
Customer Experience
customer journey
Customer Relationship Management
Customer retention cost
customer satisfaction
Customer satisfaction score
Customer Success
customer success team
email automation
email content
email data
email design
Email Marketing
Higher Logic
Inbound Marketing
Marketing
marketing analytics
marketing audience
Marketing Automation
marketing strategy
Net Promoter Score
PandaDoc
Renewal Rate
sales process
SEO
Social Media
SugarCRM
Sugar Market
Tips
user-generated content
