“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
The new year is almost here and the ever-changing landscape of the internet is evolving once again. Similarly, social media is evolving. From new social
Whether content should be gated or not is one of the biggest debates that has been raging for years in the marketing community. Should you
This is a guide to the broadly accepted meanings of terms commonly used in the digital marketing realm; it’s intended to be a living document,
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