“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
As face-to-face customer interactions become increasingly rare, it’s important to stay connected with your customers and put all the right tools and processes in place
There is a school of thought surrounding customers and what they want from a company. It’s called Customer Success. Rather than focusing on metrics like
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