“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Companies are changing the way they think about their customers. Now, instead of focusing just on customer support, they are looking toward customer success. Instead
With the business landscape ever-evolving and the price of customer acquisition constantly on the rise, we have now entered an era where sales and marketing
The point of customer success is to increase your customer’s satisfaction thereby increasing both your customer retention and revenue. In order to do this, you need to have several departments working in unison i.e. marketing, sales, support, and training.
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