“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
A 2018 study by PwC reveals that customers are willing to pay up to 16% more for a product or service in exchange for a
What is Customer Relationship Management (CRM)? It is simply a piece of software used for managing all of your company’s relationships and interactions with customers
Technology trends come and go but CRM is standing the test of time. CRM or customer relationship management is a powerful tool that has become
A Customer Relationship Management (CRM) solution has become an essential tool in the business toolkit. It can accelerate your sales and cement your relationship with
In this 2 minute video Chris Cassity, Co-Founder and Chief Operating Officer at MasterSolve will share his thoughts on why CRM implementations fail. About Us
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