Turn the Light On Blog

Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.

Blog

What is Marketing Automation?

Marketing automation reduces the number of repetitive tasks that a marketer must carry out on the daily. Some of these tasks include submitting social media

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Blog

What Is Your Customer Journey?

Help your clients unite best-practice CRM with their customers’ decision journeys. But a new enterprise solution visualizes the customer’s entire decision process with internal efficiency

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