“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
A 2018 study by PwC reveals that customers are willing to pay up to 16% more for a product or service in exchange for a
With the business landscape ever-evolving and the price of customer acquisition constantly on the rise, we have now entered an era where sales and marketing
Customer Experience is used so often in the modern business/tech world that it is easy to think it’s just a new buzzword. This couldn’t be
My favorite stores have always been the ones that know me best. The clothing stores who send me a discount code when they notice I
SugarCRM Hint accelerates call preparation time by providing you with all the customer contact and social network information you need with just a name and
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