Turn the Light On Blog
“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Build An Inbound Marketing Strategy In 24 Hours
Do you feel like you’ve done everything right but you still aren’t getting the marketing
The Essentials of Inbound Marketing
The landscape of marketing is changing. It’s becoming more essential and customer-centred as marketers increasingly
The Formula For Customer Success
Companies are changing the way they think about their customers. Now, instead of focusing just
Here Are 5 Reasons To Consider A CRM
The customer is your world. A good company cares about its customers and
Customer Success Metrics That Actually Matter
There is a school of thought surrounding customers and what they want from a company.
What Is Customer Success & Why Is It Important?
With the business landscape ever-evolving and the price of customer acquisition constantly on the rise,
Inbound Marketing vs Outbound Marketing
Inbound Marketing and Outbound Marketing. Most people don’t know the difference between them and that
What is Customer Experience (CX)?
Customer Experience is used so often in the modern business/tech world that it is easy
SugarCRM Elite Partner Spotlight For 2020
SugarCRM features a program throughout the year called “partner spotlight” where for two weeks one
