Turn the Light On Blog
“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Lead scoring: Mapping Prospects from MQL to SQL
When it comes to tracking the effectiveness of your marketing activity, nothing gives you more
Cloud computing: Why should businesses do it in 2021?
Highly functional and cost-effective, cloud computing is increasingly becoming the best data storage solution for
Should Chatbots Be a Part of Your Brand Strategy?
It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching
6 Customer Success Metrics to Focus on in 2021
As face-to-face customer interactions become increasingly rare, it’s important to stay connected with your customers
Customer Relationship Management (CRM) and CX: What’s the difference?
A 2018 study by PwC reveals that customers are willing to pay up to 16%
MasterSolve’s Rebrand Story
Our team is excited to announce the unveiling of our new brand image. As a
Marketing Tips From The Sharpest Minds in History
Marketing has the power to revolutionize companies everywhere and has become an essential part of
Tips for Building a Great Customer Success Team
There is a trend of buyers seeking out more customer-centric companies to buy from. Consumers want vendors that, hold values similar to their own and proactively solve their problems.
Renewing With Your CRM Vendor
Drop Us A Line. Is your Customer Relationship Management Strategy as effective as
