“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
The landscape of marketing is changing. It’s becoming more essential and customer-centred as marketers increasingly turn to Inbound Marketing. It is cheaper than most traditional
Companies are changing the way they think about their customers. Now, instead of focusing just on customer support, they are looking toward customer success. Instead
The customer is your world. A good company cares about its customers and strives to not only keep them happy, but satisfied. But
There is a school of thought surrounding customers and what they want from a company. It’s called Customer Success. Rather than focusing on metrics like
With the business landscape ever-evolving and the price of customer acquisition constantly on the rise, we have now entered an era where sales and marketing
Inbound Marketing and Outbound Marketing. Most people don’t know the difference between them and that they yield wildly different results. Outbound marketing has certainly been
Customer Experience is used so often in the modern business/tech world that it is easy to think it’s just a new buzzword. This couldn’t be
SugarCRM features a program throughout the year called “partner spotlight” where for two weeks one SugarCRM partner is given time to shine. Therefore, the selected
The transition for MasterSolve to shift from an office-based culture to a remote work environment was largely turn-key. In this video, we decided to share
Last summer SugarCRM rolled out their 3 pillars. These were to be the core tenets upon which they would build their value proposition and differentiation.
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