Lead scoring: Mapping Prospects from MQL to SQL
When it comes to tracking the effectiveness of your marketing activity, nothing gives you more info than a well thought out lead scoring process. Lead
“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
When it comes to tracking the effectiveness of your marketing activity, nothing gives you more info than a well thought out lead scoring process. Lead
Highly functional and cost-effective, cloud computing is increasingly becoming the best data storage solution for businesses. There are numerous benefits of using cloud-based solutions: increased
It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing
As face-to-face customer interactions become increasingly rare, it’s important to stay connected with your customers and put all the right tools and processes in place
A 2018 study by PwC reveals that customers are willing to pay up to 16% more for a product or service in exchange for a
Our team is excited to announce the unveiling of our new brand image. As a company, we have innovated, evolved, and grown a lot since
Marketing has the power to revolutionize companies everywhere and has become an essential part of the modern-day business. But it has changed the way we
There is a trend of buyers seeking out more customer-centric companies to buy from. Consumers want vendors that, hold values similar to their own and proactively solve their problems.
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Do you feel like you’ve done everything right but you still aren’t getting the marketing results you were hoping for? Are you finding it difficult