About Us

Who we are

Our values and philosophy

Be reliable.

We only promise what we can deliver. We always deliver what we promise.

Be relentless.

We are passionate about continuously improving ourselves, our processes, and our work.

Be customer-centric.

We build positive relationships by understanding and valuing each individual client.

Be goal-oriented.

We begin every project with the end in mind.

Be authentic.

We are always open, trustworthy, and respectful.

Collaborating with our clients, partners, and employees is at the heart of what we do. It enables us to deliver creative business solutions.
The effectiveness of our processes and workflows helps us provide our clients with an efficient way to meet their business goals.
Working with trusted CRM, Cloud, and Marketing Automation platforms ensures that our customers can intelligently optimize their businesses.

How we got here

The MasterSolve journey

MasterSolve has grown a lot since our humble beginning in 2015. These are some of our proudest moments:


MasterSolve officially became a business in November, 2015. We also signed our first customer, Fidelity National Financial, hired our first employee, and became a Sugar Partner in December, 2015.


In early 2016, we moved into our first office space in Whitby, Ontario, and our second office space in St. Louis, Missouri. We became an Advanced Partner with SugarCRM and developed a partnership with Microsoft.


In 2017, we brought Stephen Lavoie onto our team as our first Chief Marketing Officer. We also established a partnership with Sugar Market (known then as Sales Fusion).


In January, 2018 we reached Elite Partner status with SugarCRM. Our CEO spoke at the 2018 SugarCon and we hosted our first team outing in Las Vegas, Nevada.


In 2019 we acquired CRM Plus to expand our knowledge and client base. We also reached over $5Million dollars in annual revenue.


In 2020 MasterSolve brought David Rice to the team as our first ever Chief Product Officer. We also went through a rebranding process and solidified new partnerships with Zendesk, Amazon, and Sitelock.


The people who drive us

Meet our team

Our team of passion-driven individuals has over 45 years of combined experience implementing and customizing CRM, CX, Marketing Automation, and Cloud solutions. 

Our goal is to always do what is best for our clients. That’s why we work with you—before you even become a customer—to fully understand your specific business needs and goals. Our work isn’t complete until your solutions work and your team is educated and enabled to use them effectively.

Adrian Boerstra

CEO and Co-Founder

Chris Cassity

COO and Co-Founder

David Rice

Chief Product Officer

Melissa Andresen

Executive Assistant

Stephen Lavoie

Vice President of Customer Experience

Francois Allard

ULTIMIA Practice Leader

Robert Haines

Director of Customer Success & Managed Services

Scott Christieson

Manager of Finance & HR

Laura Dolphin

Principal Consultant

Amy Kettlehut

Principal Consultant

David Coons

Customer Success Leader

Dallin Verdonk

Account Manager

Ken McCartney

Senior Developer

Hasan Ghazzawi

Senior Developer

Nick Brown


D'Andre Davis-Taylor

Brand Coordinator

Jenny Jones

Brand Coordinator II

Deborah Efretuei

Business Development Representative

Amine Zazouh

Business Development Representative

Interested in joining our team?

Careers at MasterSolve

When you become a part of the MasterSolve family, every day is an opportunity to work on exciting, results-driven projects with the knowledge that you’re contributing to something powerful and sustainable for our clients.

Sound like a good fit?