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“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
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Should Chatbots Be a Part of Your Brand Strategy?

It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing

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Stephen Lavoie December 10, 2020
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A/B testing Account-Based Marketing AI Artificial Intelligence Best Practices Chatbots Content Marketing content strategy CRM CRM adoption CRM failure CRM integration CRM user-adoption Customer churn rate customer data Customer Experience customer journey Customer Relationship Management Customer retention cost customer satisfaction Customer satisfaction score Customer Success customer success team email automation email content email data email design Email Marketing Higher Logic Inbound Marketing Marketing marketing analytics marketing audience Marketing Automation marketing strategy Net Promoter Score PandaDoc Renewal Rate sales process SEO Social Media SugarCRM Sugar Market Tips user-generated content

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