“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Oftentimes people are confused about what sales and marketing do and how their roles differ from each other in an organization. Separately both marketing and
Take Our Kids to Work Day is an annual career exploration event, held every November, where Grade 9, Senior 1, and Secondary III students across
The integration of your marketing automation platform with your CRM is essential to the alignment of your sales and marketing teams. However, automatically syncing data
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